Soap Box - Malcolm Gooderham, MD, TLG

By David Singleton, PR Week UK, 27 April 2011, 12:00am

A year on from BP's Deepwater Horizon fiasco, many lessons should now have been learned. From a PR perspective, they include the short-comings of the crisis comms effort and the leadership style of Tony Hayward.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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