Global newsmaker: Nick Grange

By Peter Hay, prweek.com, 07 December 2010, 11:51am

Call of Duty: Modern Warfare was arguably the most successful launch in the history of entertainment, grossing higher sales figures than any other film or entertainment product in its first week. Activision European PR director, Nick Grange, talks to PRWeek about the challenges faced when trying to live up to last year's launch, with the recent unveiling of its sister title: Call of Duty: Black Ops.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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