THINKPIECE: South Carolina’s insistence on flying the flag of the Confederacy is costing it millions of dollars

By KENNETH TRANTOWSKI, EVP/GM of Edelman,, PR Week USA, 06 March 2000, 12:00am

Much is said regarding the importance and economic benefit of creating and protecting a corporate reputation. Recent events demonstrate that these concepts can be applied to more than just corporations. Growing evidence shows there are economic and societal benefits in implementing programs to further the reputation of cities, states, regions and countries.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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