Tony Blair's £4.6m charity donation branded 'classic PR idea gone bad'

By Gemma O'Reilly, prweek.com, 17 August 2010, 9:06am

Tony Blair's decision to donate all the proceeds from his memoirs to charity is a 'classic PR idea gone bad', a leading PR professional has commented.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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