Editorial: And herein lies the AVE problem

By DAVID MCCORMACK, PR Week UK, 11 February 2000, 12:00am

A high profile slot on the Money Programme featuring Echo chief executive Sandra MacLeod may well have raised a few eyebrows in the world of PR and research and evaluation this week. Here we have the former chair of the Association of Media Evaluation Companies quoting the dreaded advertising value equivalent, with reference to the disastrous publicity surrounding the Millennium Dome.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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