Neil Martinson: time to re-brand PR?
Neil Martinson, prweek.com, 28 July 2010, 10:43am
Ask almost anyone what they think PR is about and two images are almost always invoked. There is the rabid, foul-mouthed Malcolm Tucker character or the fluffy PR bunny. Whether briefing against politicians or selling fashion, both are seen to be well practised in the black arts of spin, contact books and late night off-the-record conversations.
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