Use of TV, radio and newspapers declines in favour of PR and PA, says Sorrell

By Gemma O'Reilly, prweek.com, 12 July 2010, 8:30am

The communications landscape has moved away from TV and radio in favour of PR and public affairs over the past decade, said WPP chief executive Sir Martin Sorrell.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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