NGOs denounce Burson-Marsteller's Brand Vulnerability Index
By Matt Cartmell, prweek.com, 22 June 2010, 8:24am
A new tool has been designed to help brands ward off 'issues-based' attacks from NGOs, but campaigning charities have dubbed the move 'sinister'.
Share this story
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
