Hacked BP Twitter account will not cause major reputational problem
By Matt Cartmell, prweek.com, 28 May 2010, 9:26am
The hacking of BP's Twitter account was handled well by the oil giant and should not have caused it a major reputational problem, social media experts have agreed.
Share this story
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
