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NHS leaders and chief executives encouraged to communicate online

- NHS Employers is encouraging senior leaders and chief executives within the health service to use social media through an online campaign and 'how to' guide.

MacLaurin Media directors Rania Johnson and Will Iredale go solo

- MacLaurin Media's top two directors, Rania Johnson and Will Iredale, are launching their own comms agencies as their boss 'steps away from the coalface'.

PR agencies claw back digital business from specialist shops

- Larger PR agencies are winning digital business from specialist shops as they strengthen their in-house expertise, according to industry research.

On the agenda: Sedentary lifestyle raises obesity risk

- Two out of three people in Britain are off their feet, either seated or lying down, for more than 20 hours a day, leading to an increase in obesity, according to a WeightWatchers study.

Pegasus called in for Soft & Gentle and Cuticura consumer drive

- Pegasus has been brought in to handle a major consumer PR drive for two personal care brands, Cuticura and Soft & Gentle, on a retained basis.

MPs' rejection of Boris Island is 'victory for aviation lobby'

- Today's rejection by MPs of Boris Johnson's proposed new airport in the Thames Estuary in favour of expansion at Heathrow is a 'victory for the aviation lobby', according to public affairs transport specialist Jim Dickson.

Profile: Bernard Doherty - Satisfaction guaranteed

- The CEO of LD Communications masterminds PR for global rock icons including The Rolling Stones, finds Loulla-Mae Eleftheriou-Smith.

Ford Retail awards six-figure account to The Red Consultancy

- Ford Retail has selected The Red Consultancy to develop a centralised comms function following a six-way pitch.

Hit or miss? Dame Helen Mirren promotes street drummers after telling them off

- After Dame Helen Mirren scolded a troupe of street drummers for making noise in the street during her performance as the Queen in The Audience last weekend, the Oscar-winning actress has been pictured smiling with the group.

Tangerine PR launches 80-strong youth placement scheme

- Manchester-based Tangerine PR is giving 80 teenagers the chance of a year-long paid placement with companies based in the North West.

Children's charity Shooting Star CHASE turns to 3 Monkeys

- Shooting Star CHASE, the children's hospice charity, has drafted in 3 Monkeys to raise awareness of its work.

Portas wins National Gallery retail brief

- The commercial arm of the National Gallery has hired Portas to lead media relations for its retail activities following a competitive pitch.

LondonMexFest brings in PrettyGreen to boost awareness

- LondonMexFest, the mini-festival celebrating contemporary Mexican culture, has called in PrettyGreen to handle its production and comms work for the 2013 event in the capital.

Bio-pharma company Celgene drafts in Lexington Communications

- Celgene is understood to have appointed Lexington Communications as its first retained agency for the UK and Ireland.

On the agenda: Anti-wrinkle treatments need regulation

- Anti-wrinkle treatments are a 'crisis waiting to happen' and should be more tightly regulated, according to a report on the cosmetic surgery industry.

Champollion recruits former Save the Children head of digital Branislava Milosevic

- Champollion has hired Branislava Milosevic to lead its digital arm and provide strategic digital input to the agency's new and current clients.

No Malcolm Tucker moments for Sam Lister in the thick of health comms

- Unlike the foul-mouthed character in the BBC sitcom, the DH's comms director is very cool in a crisis, finds Loulla-Mae Eleftheriou- Smith.

Football Manager owner Sports Interactive slammed for mega-pitch

- Games manufacturer Sports Interactive is facing a torrent of complaint for inviting ten agencies to take part in a full-scale pitch for its flagship Football Manager game.

West Hertfordshire Hospitals Trust hires comms director Antony Tiernan

- West Hertfordshire Hospitals Trust has poached Epsom and St Helier NHS Trust's comms director Antony Tiernan to fill a board-level comms position.

On the agenda: Measles risk raised by MMR jab scare

- Up to two million children could be susceptible to measles because of an unwarranted MMR vaccine scare 15 years ago, leading doctors have said.