Author's Profile

Oli Wheeler leaves Freuds for Viagogo global comms role

- Oli Wheeler, board director at Freud Communications and longstanding right hand man to Matthew Freud, is leaving the famous consultancy after 18 years.

Danny Rogers: Maude's comms plan may be too austere

- This week, further details emerged of the Government's new approach to its comms campaigns after the demise of the COI in March.

Alastair Campbell returns to PR with Tim Allan's Portland

- Alastair Campbell is taking his first permanent job in PR since leaving Downing Street in 2003, by joining Portland as a consultant.

Danny Rogers: An intriguing future awaits Bell Pottinger

- With Lord Bell's buyout of Bell Pottinger from Chime now looking likely to take place next month, we are looking at the imminent break-up of Britain's biggest PR agency.

Danny Rogers: Conscience is vital for PR professionals

- The PR profession and public ethics have always been bedfellows; their relationship often uneasy.

Danny Rogers: Industry can drive comms ethics debate

- We are obsessed with growth in the business world.

Danny Rogers: Improving diversity is next step for industry

- Last week Ignite, the diversity in PR networking group, launched a 'manifesto for change', calling for the British PR industry to take immediate steps towards increasing diversity.

Danny Rogers: Portland purchase signals industry upswing

- After a rather downbeat first quarter to this year, one now senses growing optimism in the British PR industry.

Edelman's European boss Robert Phillips at Occupy London event

- High-profile speakers including Edelman's European boss Robert Phillips are to gather at a new industry debate/networking event on 26 April, entitled 'After #Occupy - What Next?'

Danny Rogers: Today's PR is rarely spin and manipulation

- In a poll for last week's 2012 Power Book, Britain's top professionals said the biggest problem with working in PR was the 'profession's image'.

Danny Rogers: Lobbyists are at the mercy of stings

- David Cameron's prophecy, months before taking over as Prime Minister, that 'secret corporate lobbying' was the 'next big scandal waiting to happen' has proven not only prescient, but possibly self-fulfilling.

Danny Rogers: True leadership is about decisiveness

- Public confidence in political leaders is higher in China than in many Western countries, according to a survey this week by global PR network Ketchum.

Danny Rogers: Hilton's exit leaves talent gap at Number 10

- So goodbye - or should that be au revoir? - to Steve Hilton, David Cameron's policy chief: the shaven-headed, barefoot guru who always looked so incongruous in Tory circles.

Danny Rogers: Alcohol issues need more than good comms

- In Monday's excellent Panorama on BBC1, Tony Blair's former PR man Alastair Campbell looked at what he believes is the 'growing problem' of excessive drinking by Britain's professional classes.

Danny Rogers: Premier League has got social media-savvy

- The Premier League's decision to double the size of its comms operation with the hire of a four-strong social media team is a highly significant one.

Danny Rogers: TripAdvisor needs to trade on trust

- In order to grow, brands require trust. The world's greatest brands are those trusted by their consumers, their employees and manifold other stakeholders.

Danny Rogers: Can team changes revitalise Miliband?

- The most recent political opinion polls show the Conservatives and Labour neck and neck, with the Tories just slightly ahead.

Danny Rogers: Tomorrow's CEOs must be a force for good

- Edelman's annual Trust Barometer - the 2012 incarnation was unveiled this week - usually prompts a minor furore among the chattering classes.