Author's Profile

Danny Rogers

Editor in Chief, Brand Republic Group

Danny Rogers has been editor of the PR industry's bible for five years but has been a leading media and marketing journalist for more than a decade. He was recently promoted to editor in chief for Haymarket’s Brand Media division (overseeing PRWeek, Campaign, Marketing, Brand Republic, Event and Conference & Incentive Travel).

He has won a number of awards including Editor of the Year 2008 (winner - British Society of Magazine Editors) Editor of the Year 2009 (highly commended - PPA) - thanks to PRWeek's growing influence on the national news agenda, and a series of outstanding scoops.

Danny has been a contributing editor to the Financial Times and Media Guardian, as well as deputy editor for Marketing magazine, which he helped overhaul in 2004, winning PPA's Business Magazine of the Year.

He is a frequent media commentator on political and business issues, writing regularly for the Independent and the Guardian along with broadcast appearances on the BBC (Today Programme, News 24, Working Lunch, World News, BBC World Service, FiveLive).

Danny retains a strong interest in travel – writing consumer reviews and industry analysis.

He is also keen sportsman, although his (lifelong) support for Chelsea Football Club wins him few friends.

Danny Rogers: TripAdvisor needs to trade on trust

- In order to grow, brands require trust. The world's greatest brands are those trusted by their consumers, their employees and manifold other stakeholders.

Danny Rogers: Can team changes revitalise Miliband?

- The most recent political opinion polls show the Conservatives and Labour neck and neck, with the Tories just slightly ahead.

Danny Rogers: Tomorrow's CEOs must be a force for good

- Edelman's annual Trust Barometer - the 2012 incarnation was unveiled this week - usually prompts a minor furore among the chattering classes.

Danny Rogers: CIPR must set bar high on Wikipedia code

- There was an enticing row over ethics last week at the Holborn offices of Bell Pottinger. It took place between Jimmy Wales, co-founder of online encyclopaedia Wikipedia, and Chime boss Lord Bell.

Danny Rogers: PM treads fine line on economic strategy

- David Cameron's apparent assault on 'fat cat pay' this week provided an insight into his team's comms strategy for 2012.

Danny Rogers: Reasons for cheer in a year of two halves

- As 2011 draws to a close, we can reflect on a year of seismic change for professional communicators and the wider media.

Danny Rogers: Business must tackle anti-corporate narrative

- At a lunch with a group of blue chip comms directors last week, I learned of the heightened concern about anti-business sentiment in the UK.

Danny Rogers: Employment costs threaten agency profits

- At this time of year management consultancy Kingston Smith W1 produces an annual survey of the financial performance of PR consultancies. Although this covers the previous calendar year - in this case the year-ending December 2010 - and comes six months after PRWeek's own Top 150 PR Consultancies report, it nevertheless provides valuable insight.

Danny Rogers: The search for a fresh definition of PR

- If you’re at a party, and someone asks you: ‘What do you do?’ how do you respond? Do you say: ‘I work in PR’? Or do you use another explanation or expression?

Association for Financial Markets in Europe appoints Andrew Gowers

- Andrew Gowers, the former Financial Times editor, is joining the investment banking trade body, Association for Financial Markets in Europe (AFME), as strategic comms consultant.

Danny Rogers: Corporate affairs is gaining influence

- A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years.