England Cricket Team

BERNARD INGHAM, who writes for the Expr 28-Mar-97

Craigie Taylor is thought to be the agency behind a reported pounds 11 million sponsorship of the England Cricket Team by Vodafone. The agency has already worked with Vodafone on its sponsorship of the Derby, on behalf of organiser United Racecourses. The agency also worked with former English cricket sponsor Tetley until 1995. Tetley pulled out of the deal last November.

Craigie Taylor is thought to be the agency behind a reported

pounds 11 million sponsorship of the England Cricket Team by

Vodafone. The agency has already worked with Vodafone on its

sponsorship of the Derby, on behalf of organiser United

Racecourses. The agency also worked with former English cricket

sponsor Tetley until 1995. Tetley pulled out of the deal last

November.

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