Golden Goose win Pineapple

By Kate Magee 26-Aug-08

Pineapple Dance Studios has taken on Golden Goose PR to raise the profile of its studio and fashion line in the run up to its 30th anniversary.

The agency's brief is to cement the studio's reputation as 'the most iconic dance, casting, audition and rehearsal space in the world'.

The studios are already renowned for choreographing music videos and tours. Clients include Sony, Warner Bros, Disney and Polydor.

Golden Goose will also support the brand's fashion line, which is currently stocked in Debenhams. It will launch a footwear range shortly and will handle the announcement of new licensee partnerships.

The agency will also put together a long-term strategy for the agency's 30th anniversary next year.

Golden Goose won the account following competitive pitch.

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