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FOOD & DRINK CAMPAIGN: Spirit of Havana comes to Leeds city centre

Alex Black - 08-May-08

Havana Club is one of Pernod Ricard UK's 'rising star' spirits brands. A key part of its strategy is to drive consumers to experience the brand first hand through its 'Piece of Havana' (POH) consumer events. PR agency Lucre was hired to promote the Leeds POH.

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FOOD & DRINK CAMPAIGN: Spirit of Havana comes to Leeds city centre

Alex Black - 08-May-08

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