LinkedIn hires to replace Bite void

David Quainton 08-Nov-07

LinkedIn, the social networking site for businesses, has moved swiftly to replace dropped agency Bite Communications with Chameleon PR.

LinkedIn ditched Bite ­after the agency was signed up by Facebook (PRWeek, 19 October), leading to an apparent conflict of interest.

Chameleon – also on the original Facebook and LinkedIn shortlists – has now taken over the LinkedIn account, which is believed to worth more than £100,000.

LinkedIn is one of the 160 most-viewed sites on the ­internet, according to ­traffic-ranking website Alexa.com. But the social networking firm is a long way behind ­rivals MySpace and Facebook, both in the top ten.

To hit back at its main rivals, LinkedIn this week joined Google and other social networking sites in introducing a common set of standards to allow software developers to write cross-network programs.

According to The New York Times, the sites in the alliance ‘have a combined 100 million users’.

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