GH wins fruit brief on 'X Factor' pitch

Golin Harris has picked up a massive global account for Florida's grapefruit andoranges after an unusual public pitch.

Golin Harris won the ­account after a competitive four-way pitch which saw all four agencies pitch in front of each other in an X Factor-style public meeting held in Florida.

The acc­ount should be worth more than £1m annually, depending on crops.

In terms of the brief, Golin Harris will promote grapefruit's low glycaemic index rating in the UK, Sweden, Belgium, the Netherlands and France.

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