Quiksilver sets sights on regional investors

Heather Jacobs 01-Mar-03

SYDNEY: Surf brand industry leader Quiksilver has appointed Ogilvy PR-owned financial PR firm savage & horrigan (s&h) Australia to implement a financial and investor communications assignment designed to lift the profile of the brand in both the local and Asian investment markets.

Ogilvy PR in the United States was appointed by Quiksilver late last year to handle selective financial relations assignments, while investor relations in the US are handled by Integrated Corporate Relations.

Founded in 1970 by Australian surfers Alan Green and John Law, Quiksilver has grown into a well-established consumer brand throughout Australia, Europe and the US, with estimated gross sales of more than US$600m annually.

"Because Quiksilver is listed on the New York Stock Exchange, it's not as well known or understood by investors in Australia and the region, where locally-listed brands such as Billabong take the limelight," said s&h partner Chris Savage, who described Quiksilver as "one of the greatest brand and investor success stories to come out of Australia".

Savage will play a lead role on the account, reporting to Quicksilver international CEO Harry Hodge.

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