The global beverage company has released the product in an attempt to cash in on the fact that vodka and cola is the UK's best-selling on-trade mixed drink.
The drink will be available in 250ml cans.
The supporting advertising campaign, which launches today (26 April) and runs for three months, will incorporate TV, poster, press and online work, as well as a sampling campaign to boost awareness of the product.
The creative was produced by Diageo GB roster agency Isobel, with media planning and buying being overseen by Carat.
This article was first published on campaignlive.co.uk