BORDER LINES: GENOA: HSL wins Toys’R’Us account

MAGGIE BROWN, PR Week UK, Friday, 27 November 1998, 12:00am,

US toy giant Toys’R’Us has recruited Genoa-based PR agency HSL to handle consumer and business-to-business PR in Italy. HSL pitched against three other for the account and will be retained for two years. Since 1996 Toys’R’Us has opened 12 stores in Italy, and HSL will help then launch two more this month, one in Palermo and one in Milan. ’We will promote the brand to both the public and the business community,’ said HSL general manager Renato Bodi.

US toy giant Toys’R’Us has recruited Genoa-based PR agency HSL to

handle consumer and business-to-business PR in Italy. HSL pitched

against three other for the account and will be retained for two years.

Since 1996 Toys’R’Us has opened 12 stores in Italy, and HSL will help

then launch two more this month, one in Palermo and one in Milan. ’We

will promote the brand to both the public and the business community,’

said HSL general manager Renato Bodi.

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