STOP PRESS: Nexus takes on dietary supplement push

JULIETTE GARSIDE, PR Week UK, Friday, 27 November 1998, 12:00am,

A group of top UK pharmaceutical firms has hired Nexus Choat PR to launch a new UK dietary supplements campaign. The Proprietary Association of Great Britain (PAGB), whose members include over-the-counter product manufacturers Seven Seas, Warner Lambert and Roche Products, appointed Nexus at the start of this month. Fees will amount to a six-figure sum over the 12 months of the consumer and trade contract, which was won following a three-way pitch.

A group of top UK pharmaceutical firms has hired Nexus Choat PR to

launch a new UK dietary supplements campaign. The Proprietary

Association of Great Britain (PAGB), whose members include

over-the-counter product manufacturers Seven Seas, Warner Lambert and

Roche Products, appointed Nexus at the start of this month. Fees will

amount to a six-figure sum over the 12 months of the consumer and trade

contract, which was won following a three-way pitch.

Associate Director - Consumer Health and Fitness Reuben Sinclair
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