McDonald's 'A-levels' scheme
What do the public think of McDonald's 'A-levels' scheme?
Vox pop, brandrepublic.com, Wednesday, 06 February 2008, 12:00am,
McDonald's has been given the go-ahead by the Qualifications and Curriculum Authority to run its own nationally recognised qualification in human resources and marketing but what do the public think about the move?
Here you can see a short video on what people think about McDonald's now that it has this approval and if they think more brands should offer qualifications.
Click here to read the Brand Republic news story about McDonald's 'A-levels'.
This article was first published on brandrepublic.com
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