New Pepsi logo
What do the public think about Pepsi's new logo?
Vox pop, brandrepublic.com, Thursday, 30 October 2008, 12:00am,
Pepsi has unveiled a new logo as part of a £700m global brand make-over but what do the public think about it? Here you can see a short video on the public's opinion of the new logo and whether they prefer it to the old one.
Pepsi wants the new logo to portray a series of emotions across the brand's portfolio. On Diet Pepsi the logo appears as a slight grin, on Pepsi a smile, and on Pepsi Max it is meant to look like laughter.
The font accompanying the logo has also changed from a bold upper-case to a retro lower-case format, with the "e" mimicking the white curve of the classic logo.
Read more about Pepsi's brand make-over here.
This article was first published on brandrepublic.com
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