News of the World 'Pimp my World Cup' by WCRS
News of the World 'Pimp my world cup' by WCRS
Campaign Work, Thursday, 15 April 2010, 12:26pm,
The News of the World has signed up the world famous legendary hip-hop DJ Tim Westwood to front its World Cup marketing campaign - promising to 'pimp' its readers' experience of the tournament and, in the words of Westwood: "Turn your World Cup up to the max."
The campaign has been created by ad agency WCRS. It kicks off this Thursday (15 April) with a 30-second TV ad promoting the paper's exclusive football sticker and album giveaway.
This article was first published on Campaign Work
Share this story
Additional Information
Latest jobs Jobs web feed
-
Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region
Most read
- The real influencers in Westminster outnumber lobbyists
- Eleven UK agencies shortlisted for Cannes PR Lions
- Albion Drive picks up six-figure brief for Nominet Trust
- Wired writer Matt Cowan joins Nelson Bostock to boost media division
- Ad agency McCann Melbourne scoops Cannes PR Lions Grand Prix
- Nike drafts in FleishmanHillard for sports initiative Designed to Move
Most commented
