INTERNATIONAL: Simpson takes Cap Gemini work

IRELAND: French-based computer service firm Cap Gemini has picked

Simpson Financial and Technology PR to handle its account in Ireland

following a three-way competitive pitch.

Cap Gemini offers consulting, systems management, software development

and other computing services to large companies such as Volvo, Coopers

and Lybrand and British Steel.

Ronnie Simpson, agency managing director, said Cap Gemini’s main target

audiences in Ireland are the top 100 companies and large public sector

bodies.

’We want to target not just IT managers, but aim for the board room as

well,’ he said.

The agency will focus on the business and specialist technology media to

push Cap Gemini’s services, including the company’s expertise in

advising on preparing for European Monetary Union.

Cap Gemini employs around 30,000 people globally and had revenues of

pounds 2.1 billion in 1997.