Christian values would save the Church from the need to spin
SIR BERNARD INGHAM, who writes for the, PR Week UK, Friday, 27 March 1998, 12:00am,
As I left for a business conference in Florida, I learned that the middle classes were to be clobbered in the Budget. I then knew they would feel quite well off after Chancellor Gordon Brown had finished with them.
As I left for a business conference in Florida, I learned that the
middle classes were to be clobbered in the Budget. I then knew they
would feel quite well off after Chancellor Gordon Brown had finished
with them.
Whereas the Treasury tactic in my day was to leak the Budget, now Labour
spin doctors’ ploy, as the infamous Charlie Whelan confessed on TV, is
to mislead us about it.
This is why the discerning among us believe that Prince Charles has lost
his marbles by having Peter Mandelson at his Sandringham ’weekend of
culture and reflection’. Mr Mandelson’s spin doctoring concept of truth
is to invent it and then repeat it 1,000 times through ministerial
articles in accommodating newspapers.
Waiting to fly back, I picked up the Guardian in the airport lounge rush
to snaffle the newly-arrived British newspapers. And there, on the front
page, I found the Church of England being urged to acquire spin doctors
in a Blair-type modernisation programme. First the judges, now the
clerics.
My impression that those whom God wishes to destroy He first makes mad
was immediately confirmed.
The Sunday Telegraph reported that the ’Church faces ’union action’ over
vicars’ pounds 4,000 pay claim’. The Sunday Times said that ’Bishops put
their faith in aliens’, claiming that the ’overwhelming majority of
Britain’s Anglican bishops believe there could be alien life forms out
there’, contradicting the traditional Christian belief that God made the
world and all that dwells therein. And the News of the World, of course,
told us ’Vicar’s wife leaves hymn for her’ - for a lesbian Salvation
Army member.
Some would argue that any church faced with this kind of steady drip of
ridicule desperately needs a spin doctor. Instead I would prescribe a
good old-fashioned press officer who would tell them not to be so bloody
stupid as to encourage bad publicity. But that, I fear, is what is wrong
with the CofE as the Established Church. Like many others, it doesn’t
want sound practical advice; it wants a Mr Fixit. This is a measure of
the damage wreaked by Mr Mandelson on the body politic, corporate,
judicial and now, God save us, ecclesiastical. By persuading the naive
that Labour won the election through spin doctoring rather than through
crass Tory incompetence, he has encouraged the notion that everything
can be finessed.
It can’t.
Of course, the CofE could present itself much better. Who couldn’t? But
it has to decide first what it wishes to present. What does it stand
for?
Christian values or every tomfool, do-gooding, politically correct,
maudlin Princess Di sentiment associated with ’Cool Britannia’ - such as
queer clergy? The CofE doesn’t need spin doctors; it needs to
re-discover Christianity.
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