We are already living in the beginnings of a 24 Hour Society.
Many shops are open to 10.00pm and even later; pubs shut at midnight; books can be ordered in the middle of the night along with holidays, insurance and pizzas; supermarkets are experimenting with 24 hour service on some days of the week; telephone banks are open all the time, 365 days a year.
Some of the changes are obvious and clear to see; others less so. Yet, so far there has been little attention paid to what it might mean for society or on how far it could go.
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This article was first published on brandrepublic.com