24 Hour Society
brandrepublic.com, Tuesday, 01 February 2000, 12:00am,
A look at the social revolution that will change the way we work, rest, play, shop and bank. Research sponsored by BT and First Direct.
We are already living in the beginnings of a 24 Hour Society.
Many shops are open to 10.00pm and even later; pubs shut at midnight; books can be ordered in the middle of the night along with holidays, insurance and pizzas; supermarkets are experimenting with 24 hour service on some days of the week; telephone banks are open all the time, 365 days a year.
Some of the changes are obvious and clear to see; others less so. Yet, so far there has been little attention paid to what it might mean for society or on how far it could go.
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This article was first published on brandrepublic.com
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