The Gruppo Campari-owned vodka brand signed a similarly comprehensive marketing deal for the first TV spin-off film in the 'Sex and the City' franchise.
The new commercial tie-up between Warner Brothers and Gruppo Campari includes co-branded advertising featuring print, outdoor, digital and social media channels.
A further strand of the deal is that 'Sex and the City's famed costume designer, Patricia Field, will serve as a spokesperson for a number of elements of the Skyy campaign.
Field will also use her skills in promotional elements linked to 'Sex and The City 2'.
Commemorating the launch of the new film, Field has designed a limited-edition Skyy Vodka 'Sex and the City 2' bottle, which will be available to buy from retailers.
There will be further promotions running across the off and on trade. 'Sex and the City 2', which stars Sarah Jessica Parker and Kim Cattrall hits cinema screens on 28 May.
This article was first published on brandrepublic.com