BR Video: BA stays in public favour despite strikes

Most people interviewed said they would fly with BA again, with the only real dissenting voice being 19-year-old bank worker Ben, who said: "I don't want to be messed around."

But others were positive – including 39-year-old carpenter Steve, who said: "I'd rather go with a decent quality firm than go on Easyjet or some old rubbish like that."

Philip, 42 and a delivery driver, said: "I'd still fly with BA because I support their people. And if no one flies with them, then they'll all be out of a job."

Asked whether they thought BA has done a good job of communicating, the response was more mixed.

While the company has used press advertising and social media extensively to put out information and its side of the story, no one mentioned having seen this. Instead, they said they had obtained their information from TV news.

This article was first published on brandrepublic.com