Bourne River picks up Sitel corporate PR work

US call centre company Sitel, which recently announced it was to

create 10,000 jobs over the next five years, has appointed Bourne River

PR to handle its pounds 100,000 corporate PR account.

Bourne River won the work without a competitive pitch from incumbent

Fleishman-Hillard, which still handles Sitel’s corporate and

business-to-business PR in Europe and North America.

Sitel employs 2,500 people in the UK and runs call centres for clients

including the Central Office of Information, the Department for

Education and Employment, the National Lottery Charities Board, the

Daily Telegraph, and Disneyland Paris.

Sitel claims to be the largest company of its kind in the UK and

globally.

It runs 70 call centres in 18 countries across the Americas, Europe and

Asia Pacific.

Bourne River aims to build Sitel’s profile in the UK alongside its

expansion - the company plans to increase its UK turnover from pounds 60

million to pounds 250 million in five years.

The call centre industry in the UK now employs more people than the

nation’s coal, steel and car manufacturing sectors combined, according

to research by the London School of Economics.

’As the PR agency of the market leader we will be taking on the mantle

of market educator and champion,’ said Bourne River director Matthew

Bantock.