New support: GSK
The week in healthcare: GSK hires for epilepsy work
Gemma O'Reilly, PR Week UK, Wednesday, 24 March 2010, 8:00am,
GlaxoSmithKline has appointed Virgo Health PR to handle the global PR for its new epilepsy treatment. The agency won the brief to support Retigabine after a competitive pitch.
Estee Lauder has recruited Anna Rozelaar as its comms manager. She will also oversee the PR for Tom Ford Beauty as part of her role. Rozelaar will start her new position next month.
Eco.kid, the haircare range for children, has called in Pure PR to raise awareness and promote the brand. The range aims to protect kids against head lice and other hair and scalp problems.
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