MEDIA: Medialink wins NBC exclusive,

PR Week UK, Friday, 26 January 1996, 12:00am,

Medialink has been appointed as the exclusive provider of video news releases to Global Business 2000, the business television show which launches this month on NBC’s satellite services covering Asia and Europe.

Medialink has been appointed as the exclusive provider of video news

releases to Global Business 2000, the business television show which

launches this month on NBC’s satellite services covering Asia and

Europe.

The deal, struck with the show’s US-based production company Economic

Television, will see Medialink provide the programme ‘with any

appropriate VNRs’ suitable for the show’s business audience, said

Medialink’s vice chairman David Davis.

The show’s launch is part of NBC’s revamp of its international programme

service and the formal launch of NBC Asia on 15 January.

NBC, which is already available in Europe through NBC Super Channel, has

launched both an entertainment station and a 24-hour news and business

station under the NBC Asia banner.

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