NEWS: PR EUROPE

DUSSELDORF: New brainchild for Klewes

Joachim Klewes, a partner and managing director of Kohtes & Klewes for

the past nine years, is planning to leave at the end of the year to open

his own consulting firm. The agency, called k-brain, will offer

integration management, recruitment, training and evaluation services to

corporate communications firms.

ROME: Petroleum body gives Gaia an airing

Gaia Relazioni Pubbliche has won a contract from the Italian Association

of Petroleum Industries, Unione Petrolifera, to promote Auto-Oil, the

European Commission’s project for the improvement of air quality. The

agency beat Hill and Knowlton to the account which is worth around

pounds 100,000 in fees and will bind Gaia and UP until December 1997.

Gaia will organise meetings between UP, environmental groups and the

general public. The agency has also been charged with packaging

information related to the development of the project and will support

the in-house press office.

PARIS: Edelman sails into Mauritius win

The Mauritius Tourism Promotion Authority has appointed Edelman and

advertising agency McCann-Erickson to raise the island’s profile in

France. ‘We have been using the CORP agency for the past 14 years,’ said

Ghoorah Toto, manager of the tourist board promotions authority in

London. ‘The obvious thing to do after so long was to review the

situation and look for an agency which would provide new ideas and new

inputs.’ One of Edelman’s tasks will be to organise press trips for

travel trade journalists to the island.

PARIS: Agencies pitch for Moroccan deal

The Moroccan stock exchange, La Societe de la Bourse des Valeurs de

Casablanca, has invited several agencies, including Grayling Paris, to

pitch next week for a worldwide contract. The PR and advertising project

will target international investors via business seminars, telemarketing

and the financial press.

POLAND: UPR joins forces with MS&L

Manning, Selvage & Lee has appointed United Public Relations (UPR) as an

affiliate partner in Poland. Founded in 1989, UPR is ranked one of the

top three agencies in Poland with a turnover in 1995 in excess of

dollars 5 million (pounds 3.3 million). Its clients include Pepsi-Cola,

Multi-Choice Television and Motorola. ‘They are an outstanding agency,’

said Alasdair Sutherland, MS&L director of European strategic

development. MS&L’s advertising agency sister, DMB & B Advertising,

also has an office in Warsaw.

AMSTERDAM: Text 100 launches Infoworld

US computer publisher International Data Group (IDG) has chosen Text 100

Benelux to handle the November launch of its magazine InfoWorld across

Europe. Text 100 will target IT managers and the media and marketing

press. The project, which is worth an estimated total of pounds 6,500,

will end after the launch, but both parties are negotiating further

representation.

edited by Joanna Menda