Whitbread

Red Rooster PR is fuelling the launch of advertising for

Whitbread’s ’buzz drink’ Wild Brew with a pounds 100,000 summer PR and

sponsorship campaign.

The alcoholic guarana drink’s ’Buzzin’ around the UK’ tour will target

tastings at clubbers across the UK dance scene and give away Wild Brew

in independent record shops, clothing stores and hairdressers. Whitbread

is spending pounds 500,000 on marketing for the brand, which is the

first buzz drink to advertise.