Sport Relief 'Mile Ready' by Red Bee Media
Sport Relief 'Mile Ready' by Red Bee Media
Campaign Work, Friday, 26 February 2010, 12:00am,
Red Bee Media is behind a new campaign for Sport Relief launching in the run up to Sport Relief Mile challenge.
The ad reassures the target audience of young adults and families that no training is necessary to take part in the event and is fronted by BBC Breakfast news personalities Bill Turnbell and Sian Williams.
Future trails will star weather presenter Jay Wynne, Claudia Winkleman, and Steve Jones.
This article was first published on Campaign Work
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