Hoang will join the agency in mid-February after leaving Porter Novelli, where he was social media planner.
Steve Parker, director of digital media, Cohn & Wolfe said: 'Tim is a bright and original voice within social media. He has a mix of SEO, interactive and conversational marketing skills which are at the heart of our mission to help clients deploy digital media effectively as part of integrated communications programmes.'
The Cohn & Wolfe digital team currently work with Universal Pictures, Colgate and Roche, among other brands.
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