Hill and Knowlton lands consumer PR work for Saga

Saga Services, the financial services division of the Saga Group

which is best known for selling holidays to the over-50s, has appointed

Hill and Knowlton after a four-way pitch earlier this month.

The agency’s marketing communications division has been initially hired

to handle the launch of Saga’s high interest deposit account, the

company’s first move into the mainstream savings market, this month.

A spokeswoman for Saga said: ’The short term PR plan is to make sure we

keep the impetus behind the deposit account going. In the long term

we’re reassessing our PR needs and Hill and Knowlton might fit into that

plan.’

The Saga Group provides services tailored to the over-50s, including

home insurance, credit cards, holidays, home gas supplies, home shopping

and TESSAs and PEPs. Its magazine, Saga Magazine, has an estimated

circulation of one million and readership of two million, making it the

best-selling title for that age group.