NEWS: Reuters serves up some good news for Firefly

Firefly Communications has beaten competition from Grayling and

incumbent agency Citigate to land pounds 70,000 worth of business from

news and information organisation Reuters.

The win - for the division of Reuters that handles real-time financial

information products for clients based outside the City of London - is

in keeping with Firefly’s stated intention of building its business

beyond its speciality of pure IT public relations.

‘We’re comfortable with their skill levels and knowledge of the markets

we’re trying to penetrate outside our core City customer base,’ said

Reuters Manchester director Pat Higgins. ‘They had some interesting

ideas.’

Firefly will build a campaign around two Reuters products, Moneyview and

Equity Focus Broadcast.

The campaign will target directors of large regional companies and high

net worth individual investors.

Firefly will also help Reuters produce two publications linked to the

products.