Diesel 'be stupid' by Anomaly

Campaign Work, Thursday, 14 January 2010, 7:00am,

Anomaly is launching its first work for Diesel, a campaign that encourages consumers to "be stupid". Diesel consolidated its global advertising account into Anomaly in September.

Diesel 'be stupid' by Anomaly

Diesel 'be stupid' by Anomaly

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The campaign, entitled be stupid, was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity.

This article was first published on Campaign Work

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