Barclays names SiteSavers agencies

Barclays has hired environmental PR agency Thackray Forrester

Communications and corporate PR agency Kallaway to promote its

environmental regeneration project Barclays SiteSavers.

Several agencies were invited to pitch for the account, which is a new

one. Corporate community investment agency Just CCI has handled the

SiteSavers account single-handedly for the past year, and has been

retained to handle all administrative and design work for the project.

Thackray Forrester will be responsible for all national and

environmental media work.

Kallaway, which has promoted Barclays’ sponsorship programmes for the

past ten years, will lead the regional and specialist PR campaign.

Barclays SiteSavers provides funds to over 60 projects around the

country to transform derelict or underused land into new recreational

facilities.

The account is the first major win for environmental specialists

Thackray Forrester, whose clients include the National and Wildlife

Trusts and the World Wide Fund for Nature International, this year’s

winner of the PR Week Award for Best Broadcast Campaign (PR Week, 30

October).

Rachel Thackray, director of Thackray Forrester said: ’Barclays decided

to redefine the project, which is why they chose to hire two agencies to

jointly handle the promotion. Environmental issues are now being taken

much more seriously within the corporate world and companies and NGOs

are more aware of their impact on the environment. The account also

reflects the Government’s agenda on environmental issues.’