Camelot retains its PR agencies

Lottery operator Camelot has retained its existing corporate and

consumer PR agencies after a review initiated in the summer.

Camelot intends to spend over pounds 1 million on PR over the next two

years, as it lobbies to retain the licence to run the National Lottery.

The licence expires in 2001.

MacLaurin, which had previously handled Camelot’s consumer PR on a

short-term contract, has been retained for two years. Brunswick will

continue to handle corporate PR. Harrison Cowley, which was not

reviewed, will continue to handle regional PR.

The lottery operator saw pitches from nine agencies, including the Red

Consultancy, Shandwick and Fishburn Hedges (PR Week 2 October).

Camelot has also made Andrew Jones head of public affairs. Jones joined

from Department for Education and Employment, where he was a senior

media officer .