Welbeck Golin/Harris has promoted its deputy managing director, Alison
Clarke to managing director, and recruited two new board directors as
part of a major shake-up at the agency.
Clarke, 35, succeeds former MD Ann Brunton who relinquishes the role
after 11 years in the job, but remains as chief executive. John Martin
continues as chairman.
Clarke, who joined the Shandwick-owned agency in 1985 as an account
executive after three years with the Mars Group, is joined on the board
by Chris Genasi, 34, currently an associate director with Scope
Communications, and Joanne Milroy, a Welbeck account director. The
appointments are part of an agency drive to develop the business and to
move away from what it perceives as its pigeon-holing as a consumer
The staff changes coincide with the launch, next month, of the agency’s
first advertising campaign for five years, and the refocusing and
renaming of two of its three divisions.
Welbeck Corporate and Financial becomes Welbeck Corporate, under the
leadership of Genasi, while its Business and Technology unit is renamed
Business to Business, under Milroy.
Welbeck Consumer, which is headed by Clarke, retains its former title.