NEWS: Shandwick Scotland gains control of UK regional network

Shandwick International has handed overall control of its UK regional

network to its Scottish office.

Shandwick Scotland head Helen McCree has been promoted to the new

position of MD of its regional PR business in Scotland, Northern Ireland

and the north of England.

According to McCree the new structure, finalised last week, is designed

to provide clients with a co-ordinated approach rather than having to

deal with individual agencies.

‘Clients will not have to duplicate briefings and can cut down on travel

between consultancies,’ she added.

The switch from isolated regional operations to consolidation under

McCree came about as the result of a survey conducted by the agency.

It found that half of companies questioned said they would benefit from

a PR consultancy offering regional representation while having an

integrated national operation.

Offices across the UK will be computer-linked at the end of September

via Shandnet, allowing offices to transfer documents between agencies.

Shandwick has regional offices in Aberdeen, Belfast, Edinburgh, Glasgow,

Leeds and Manchester and an associate agency, Haslimann Taylor in

Birmingham.

Cree will be replaced as managing director of Shandwick Scotland by

director John Gerrie.

Account directors Graeme Jack and Ewan Hunter have been promoted to the

board of Shandwick Scotland, based in Glasgow.