Tesco kicks off sales

The online sale, which started yesterday (22 December) offers consumers deal on furniture, home ware and sports products, with popular electrical items will becoming available at sale prices online on Christmas Eve at 8pm.

On Boxing Day the retailer will open the doors of all its Extra and Homeplus stores, plus for the first time this year 55 Superstores and 8 Metros to offer shoppers deals and enable them to top up on food essentials at the same time.

In the 13 weeks ending 28 November group sales increased by 8.8% (excluding petrol). In the UK like-for-like sales for the quarter, excluding petrol and VAT-adjusted, increased by 2.8%.

Earlier this month, Tesco said that customers had responded well to double Clubcard points, which was introduced in August and gives customers two points for every £1 they spend.

The retailer, as part of its Christmas activity began sending out its February 2010 Clubcard statements, worth £67m, in time for Christmas.

This article was first published on marketingmagazine.co.uk