Tesco said that Michael McIntyre looks set to see off competition from blockbusters including the latest Harry Potter and Transformers film, to become the number one-selling DVD.
Sales of classic comedy boxsets grew by 800% year-on-year, with Only Fools and Horses, The Vicar of Dibley and Fawlty Towers among the top sellers.
Keith Metcalfe, Tesco DVD buying manager said: 'Customers are clearly looking to have a laugh this Christmas and in these gloomy economic times who can blame them? For a fraction of the ticket price to a show you can watch your favourite comedians again and again on DVD. We all know you can't rely on crackers for your Christmas Day laughs so why not settle down with a comedy classic instead?'
This article was first published on marketingmagazine.co.uk