Ingersoll-Rand, the industrial equipment manufacturer, has appointed its
first director of communications for the Europe, the Middle East and
Peter Chaffer, Ingersoll-Rand’s marketing services manager of five
years, has been given the job of co-ordinating advertising, press and
public relations across the region.
The new communications role stems from the creation of a European
corporate structure last year, designed to boost expansion in Europe and
the Middle East.
Chaffer will report to the Paris-based president of Ingersoll-Rand
Europe, Paul Bergren.
He will also have a dotted reporting line to Dick Johnson, executive
director of world wide public affairs at the company’s New Jersey
headquarters who will advise Chaffer on corporate policy and identity.
Formed in 1905, Ingersoll-Rand makes air compressors, construction and
mining equipment, tools, bearings, architectural hardware and industrial
Overseas markets formed 42 per cent of its sales in 1994 and last year
sales topped pounds 4 billion. Ingersoll-Rand now has eight
manufacturing facilities in England, four in France, five in Germany and
three in Spain.
The industrial giant retains business-to-business specialist Mike
Isherwood PR for media relations advice.
Chaffer was unavailable for comment when PR Week went to press.