The advert focuses on Sellotape's strong brand name. It features a mind reader showing the audience a picture of a generic roll of sticky-back plastic.
It finishes with the line ‘I know what you're thinking', drawing on the idea that people automatically think of Sellotape, according to Henkel.
The Christmas ad has the strapline ‘Gift Wrap Tape'.
Daniel Fox, Henkel's senior product manager for Sellotape, said: ‘The Christmas period is key for us and we want to ensure that Sellotape is on the forefront of our consumers' minds when it comes to gift wrapping.'
The ad will run until 23 December 2009.
This article was first published on marketingmagazine.co.uk