Scottish Power tasks Bright Blue Day with direct marketing account

Bright Blue Day pitched against Baber Smith and the incumbent, Tangible. The agency will work alongside Scottish Power's existing agencies, which includes Newhaven, its above-the-line agency and Lewis Creative Consultants, which handles the brand's digital work.

The review of the account kicked off in June with the utilities company looking for a fresh approach to its traditional direct marketing campaigns, such as direct mail packs, door-drops and page inserts.

Scottish Power said that it continues to work with Tangible across a number of areas of the business.

The brand, which is owned by the Spanish utility giant Iberdrola, has around five million gas and electricity customers across the UK.

This article was first published on marketingmagazine.co.uk