LMFM become 80s stars in 'Feed the World' web tribute

Elizabeth Clifford-Marsh, brandrepublic.com, Friday, 11 December 2009, 12:20pm,

LONDON - Staff at digital agency Lean Mean Fighting Machine have bravely donned dodgy eighties wigs to sing the praises of web 2.0 in a charity Christmas single.

Led by band Pipette of Sweat, featuring creative partner Dave Bedwood as Paul Young on lead vocals, hit 80s charity Christmas single 'Feed the World' has been given a modern facelift.

The agency is asking listeners to download the MP3 and donate money to charity Computers 4 Africa, which aims to provide computers to schools and train IT professionals.

Managing partner Tom Bazeley also features prominently as Boy George, with agency staff impersonating Band Aid celebs such as Phil Collins and George Michael.

The revamped lyrics tell listeners to "tweet the world" and "put your arms around a mouse this Christmas time."

This article was first published on brandrepublic.com

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