STOP PRESS: Powerhouse to raise Ottakar’s profile

NICOLA TYRRELL, PR Week UK, Friday, 19 June 1998, 12:00am,

Ottakar’s, the book chain which floated in April, has appointed Powerhouse PR to handle its consumer PR. Powerhouse is the publishing and media division of the MacLaurin Group. The agency is the first to be appointed by Ottakar’s which has 49 stores across the UK. James Heneage, managing director of Ottakar’s, said: ’Powerhouse’s task will be to generate national awareness for our brand and its proposition.’

Ottakar’s, the book chain which floated in April, has appointed

Powerhouse PR to handle its consumer PR. Powerhouse is the publishing

and media division of the MacLaurin Group. The agency is the first to be

appointed by Ottakar’s which has 49 stores across the UK. James Heneage,

managing director of Ottakar’s, said: ’Powerhouse’s task will be to

generate national awareness for our brand and its proposition.’

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